When implementing creative projects, we at FRAMEFIELD not only work on state-of-the-art tracking and the latest rendering technology, but also on ensuring that our clients can iterate their content quickly, intuitively and flexibly. To achieve this, we rely on a clear separation between technical implementation in the form of an app and content that can be entered, edited, translated and updated online by the client in parallel. We have already used numerous technologies for this purpose. First, we connected established CMS systems such as AirTable or Google Sheets via API. Based on this experience, we developed detangle with Firebase and ReactJs: our own CMS optimized for the delivery and localization of content. The content entered there by the customer can be directly updated and tested live without recompiling the application. This allows everyone to concentrate on what they do best: FRAMEFIELD implements flexible and innovative solutions with which our clients can iterate quickly and work long-term.
